Strategic Branding

More than just a logo. A brand with meaning, strategy and soul.

We believe branding is about much more than just looking good. It’s about showing up with intention. It’s about clarity, consistency, and connection. So your audience understands who you are before you say a word.

At Pomar, we build brands from the ground up (or help you reshape what already exists) through strategy, design and storytelling that feel right, look right and work right.

What’s included:

Here’s what we bring into each branding project (and tailor to your stage + needs):

  • Brand Strategy

    Naming, positioning, brand purpose and vision, audience definition, tone of voice and personality.

  • Visual Identity Design

    Logo design, colour palette, typography, graphic elements, usage guides, and creative direction.

  • Brand Storytelling & Messaging

    Voice guidelines, storytelling pillars, and key phrases to help you speak with clarity and confidence.

  • Brand Toolkit

    Deliverables to help you launch or relaunch your brand with consistency; from social templates to stationery design.

✦ You can tweak it to match your unique style

Our process:

From the first conversation to final files, we keep things personal and purposeful. Our process usually looks like this:

  1. Discovery & Research

    Deep dive into your world, your audience, and your goals.

  2. Strategy & Positioning

    We define the roots of your brand: voice, values, personality and audience.

  3. Visual Exploration

    Moodboards, creative direction and first steps into your visual world.

  4. Design & Refinement

    Bringing your identity to life with purpose and polish.

  5. Launch Toolkit

    Everything you need to share your brand with confidence (and care!

Who it’s for:

  • Founders launching a new brand with intention.

  • Businesses ready for a rebrand that reflects their growth.

  • Creatives and entrepreneurs seeking clarity and consistency in how they show up.

Perfect for:

  • Lifestyle & travel photography

  • Everyday moments with soft lighting

  • Food content with a natural touch

  • Creative edits with a nostalgic mood

Using it on videos?

Yes — you can apply the preset to videos via Lightroom Mobile.

To get the best result with Golden Vintage, we recommend manually adjusting saturation and grain after applying the preset.

Want to grow your brand with purpose?

Let’s build something real, together.

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Check out some before & afters