When we create stories that a customer/client can relato to, we re opening a window of trust between them and the brand.
Storytelling transmite purpose and brands with purpose are noticed.
Why is this story worthy or being told?
What does it want to accomplish?
Does it have a character, values moral and/or change?
Does it provide any useful or interesting information?
“Facts don’t persuade feelings do. And stories are the best way to get these feelings.”
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Tell stories that...
- are relatable and easy to understand
- people can see themselves as characters!
Decision-making is more emotional than logical - as we can also see in Tom Asacker quote.
Save this post to double check this storytelling checklist anytime you’re planning on sharing new stories 🌟📝